Advil is committed to your health, well-being, and the environment. Advil introduced this first-of-its-kind barrier-enhancing plastic technology as part of Haleon's sustainability initiative: for all consumer product packaging to be recyclable or reusable, including eliminating all problematic and unnecessary plastics - where quality, safety, and efficacy of our products permits -- by 2025.
Advil’s ambitious commitment has:
Reduced the plastic in over 80 million bottles by 20% by adapting a technology called Compression Blow Forming (CBF), which decreases the amount of resin required to mold and craft the bottles.
Cut down the equivalent of nearly 500,000 pounds of plastic in the environment, or 1000 Metric Tons CO2e.
Diminished the amount of plastic in nearly all bottles available in stores and online
Maintained the same barrier protection properties.
Is part of Haleon’s overall commitment to climate and natural goals announced in November 2020.
In 2022, Advil changed its technology to keep more plastic out of the environment resulting in 20% reduction compared to the previous 2021 bottle.
What Hasn't Changed.
The plastic reduction in our bottles did not have any effect on Advil's formulation. Advil products are the same formulations consumers know and trust.
Advil's globally recognized label, design, and packaging remains the same.
“Environmentally Friendly Packaging”
“As a world leader in pain relief, we at Haleon are proud to have transitioned Advil to a more environmentally friendly packaging, further supporting Haleon's commitment to sustainability," said Sarah McDonald, VP of Sustainability, Haleon Consumer Healthcare. Since 2022, Advil has used this new technology. "We saw this as an opportunity to invest in the future of our brands and sustainability goals. Advils' switch to 20% less plastic is a first in the OTC category, and kicks off a series of plastic reduction initiatives across the product portfolio at Haleon.”
The focus area on plastics and packaging is informed by the leading requirements set by the Ellen MacArthur Foundation, whose mission is to accelerate the transition to a circular economy that is restorative and regenerative by design. Haleon joined the Ellen MacArthur Network in 2020 and is committed to playing its part in mobilizing a shift towards a circular economy for plastics.
As part of our 2025 sustainability commitment, Haleon joined the Action for Sustainable Derivatives (ASD), which aims to increase the transparency and traceability of palm oil derivatives supply chains. In collaboration with ASD, Haleon introduced the Sustainable Palm Index (SPI), an evaluation scorecard for suppliers of palm oil and palm kernel oil derivatives, intended to support procurement decisions.
Haleon has ambitious environmental sustainability goals in both climate and nature, aiming to have a net zero impact on climate and a net positive impact on nature by 2030.